“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”Leo Burnett (1891-1971), American advertising executive known for emphasising simplicity and product benefits
At the very beginning we research the subject and topic in depth. Then we tailor a text and customize it for a particular target audience.
We share first iterations with you to hear feedback and implement corrections. We can incorporate the art of psychology into copywriting, helping us to create especially catchy and engaging text.
When the final copy is ready we let editors carry out a final check, ensuring there are no grammar errors and that the overall tone is suitable for our client’s needs and vision.