Marketing as a constituent of every business model. 

Almost everyone in the contemporary world is faced with marketing on a daily basis. When it comes to private persons, they basically recognise the final stage – they see advertising materials all over around them – TV commercials, posters in the media, outdoor advertising banners on streets or highways, discount campaigns and…

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What exactly IS digital marketing?

The last decades of human development impacted everything around us. The most impressive part of this is the technologies. They were integrated in every knowledge, every science and industry, so is marketing. If you use Internet and electronic devices to activate, analyse or create an advertising campaign, there is 95% chance you deal…

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